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I recently began emailing my 20,000 (confirmed opt in) member newsletter list twice a week instead of once. I view the slight bump in unsubscribes as a benefit;
by QuinnyPig 6y ago
I recently began emailing my 20,000 (confirmed opt in) member newsletter list twice a week instead of once. I view the slight bump in unsubscribes as a benefit; these are presumably people who weren’t particularly interested in what I had to say in the first place.
Frankly I would rather that they unsubscribe versus filtering the newsletter to a folder where it never gets read.
- pasquinelli 6y agoyeah, there's no intrinsic value in the number itself, it's an indicator of interest. there's a saying about turning a measure into a goal making it useless as a meassure.
- QuinnyPig 6y agoCounterpoint, subscriber counts do drive sponsorship rates.