No, it isn't rational. IMO, an email per episode, when they're once a week, is just fine. Yes, your screencast and email notifications aren't for everyone, and

No, it isn't rational. IMO, an email per episode, when they're once a week, is just fine. Yes, your screencast and email notifications aren't for everyone, and that's what the unsubscribe button is for. Don't bother compromising on that in the hopes of winning back subscribers who just aren't really interested. Focus on the ones who do enjoy your content and do want to be notified when new episodes come out. Those are the people most likely to eventually pay something for your content. Those are the people you want to keep happy, not the people who are only tenuously interested at best. I predict there will be grumpy people here suggesting a ton of elaborate things to do. IMO, don't bother. If you have a "unsubscribe" link that is easy to see and just works with no hassle, you've already done enough, and are better than 99% of the industry. Trying to set up extra less-frequent lists or things like that is a waste of time better spent on making good content. Don't go around thinking like you'll have a "larger list" if you do something like what you've been doing. The opposite is infact true! The people you lose with more frequent emails (we're talking one a week here) were never interested in the first place, and just haven't bothered to actually unsubscribe yet. They may not unsubscribe with the less frequent emails, but they're almost certainly not viewing your content, and will never promote it to their friends. The people who love your content are the ones to worry about keeping happy. Those people may miss episodes they would have caught if they got the alerts, and every one they catch keeps them more engaged with your product and more likely to interact or share it with others.