I had a mailing list ~1500 people for a keto newsletter. I also worried about mailing too much, not mailing enough etc. and saw the same churn. The way I thou

I had a mailing list ~1500 people for a keto newsletter. I also worried about mailing too much, not mailing enough etc. and saw the same churn. The way I thought about it is you want a group of CORE 1000 fans. So people that unsubscribe are not CORE, and they naturally fall off. Open up to your community, have one-on-one conversations, and you'll get feedback on what makes sense for your audience. Provide value and keep the feedback loop going, and don't worry too much about the natural churn.