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In the second episode the show, one of the copy writers literally states that all the firm's value is in its ad-placement team (radio, print, billboards, soon t
by the_reformation 6y ago
In the second episode the show, one of the copy writers literally states that all the firm's value is in its ad-placement team (radio, print, billboards, soon television), and the copy is just thrown in as gift-wrapping.
- raverbashing 6y agoYes all the value is there but it's not the way you think it is (in the internet age) Think how much money there was (and is) in liasing ad agencies with Media buying/planning (this is the department's name) Think how well the companies will treat you if you, let's say, want to place an ad in the Superbowl, or at a TV prime-time slot The ad agencies are the true customers of the TV companies. Who do you think gets all the pampering (and possibly kickbacks)?
- scarface74 6y agoSee Computer Shopper of the mid 90s.