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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
by cpach 6y ago
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
- hn_check 6y ago"So give me some horseshit garbage numbers and we'll call it a day!" In the end what actually elicits a feeling about a brand, or a choice to act, is in no way the thing that people are actually measuring.