“Measurement is the first step that leads to control and eventually to improvement. If you can't measure something, you can't understand it. If you can't unders

“Measurement is the first step that leads to control and eventually to improvement. If you can't measure something, you can't understand it. If you can't understand it, you can't control it. If you can't control it, you can't improve it.” The quote is specifically about business, but the concept is universal. In the case of this article, Ivan Gayton is interested in controlling disease & improving health. He needs to measure the population to understand the spread of disease.