Exactly, the focus should be on avoiding what the user doesn't like, not just avoiding what the user doesn't like if there's a choice involved. If the Apple-mad

Exactly, the focus should be on avoiding what the user doesn't like, not just avoiding what the user doesn't like if there's a choice involved. If the Apple-made tool referenced in the article were subject to the same choice dialog, what might the result be? The simple presentation of the choice is what picks the winners, not the users' preferences.