Apple is incentivizing ad networks to use SKAdNetwork [1], an API that lets you do attribution while preserving privacy. Guaranteeing that necessarily means the

Apple is incentivizing ad networks to use SKAdNetwork [1], an API that lets you do attribution while preserving privacy. Guaranteeing that necessarily means they have to intermediate the relationship between users, apps and ad networks. They also proposed a similar API for the web [2]. [1] https://developer.apple.com/documentation/storekit/skadnetwork https://developer.apple.com/documentation/storekit/skadnetwo... [2] https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/ https://webkit.org/blog/8943/privacy-preserving-ad-click-att...