His recommendations make a lot of sense: accept that failure is a natural part of doing business, remove structural obstacles to reduce the objective risks of a

His recommendations make a lot of sense: accept that failure is a natural part of doing business, remove structural obstacles to reduce the objective risks of a failed venture, turn failure into fodder. But his overall framing seems to be that entrepreneurs should be heavily driven by fear of failure. That works well for some people but not others -- for many (including me), fear leads to stress and increases the likelihood of irrational reactions.