India, did actually implement a regulation to let users pay for exactly what they want to see to give the users an option other than the bundles provided by car

India, did actually implement a regulation to let users pay for exactly what they want to see to give the users an option other than the bundles provided by carriers/aggregators. This was implemented from Feb, 2019 https://www.indiatoday.in/technology/news/story/watching-tv-to-be-cheaper-after-february-1-trai-dth-rules-allow-users-to-create-pay-per-channel-plan-1427140-2019-01-09 https://www.indiatoday.in/technology/news/story/watching-tv-... Also, from March of this year the price per channel was capped and even the carriage fee has been capped to what the government agency deemed suitable - https://economictimes.indiatimes.com/industry/telecom/telecom-policy/trai-lowers-cap-on-mrp-of-individual-channels/articleshow/73063399.cms?from=mdr https://economictimes.indiatimes.com/industry/telecom/teleco... Though this can end up making the business for some cable TV companies unsustainable, especially on the lower end of the spectrum - some of which were already in losses.