Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland. He's in lots of videos, TED talks, etc. if you want to get the cut of his jib

Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland. He's in lots of videos, TED talks, etc. if you want to get the cut of his jib for free, e.g. https://www.youtube.com/watch?v=iueVZJVEmEs https://www.youtube.com/watch?v=iueVZJVEmEs