I can see the rationale for this. Companies that publicly boycott Facebook harm Facebook's reputation (which in turn hurts Facebook's bottom line). These compan

I can see the rationale for this. Companies that publicly boycott Facebook harm Facebook's reputation (which in turn hurts Facebook's bottom line). These companies now pose a higher risk (given past behaviour) of publicly boycotting Facebook in future. So Facebook should insure against this risk by charging a 'boycott risk premium' (through higher advertising rates) for companies that are a proven public boycott risk.