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That was a great speech. After ruminating a bit, I'm still left with the sad thought that I have no clue how to put this information to use. I just went through
by nhebb 16y ago
That was a great speech. After ruminating a bit, I'm still left with the sad thought that I have no clue how to put this information to use. I just went through my last 100 orders and 29 were women, so there's room for improvement. I just Googled a few variations of "how women buy on the internet", which resulted in a bunch of sites for little blue pills and Russian brides, I didn't find any useful studies. It would be a good reading topic if anyone knows a source.
- mayukh 16y agoWhy don't you ask your female customers? Ask them how they found you? why they bought? what features of the product they like the best? ...
- mdda 16y ago> Features... Patio11 would probably suggest putting a question about benefits and experiences during usage in there too.
- nhebb 16y agoI actually have asked customers - both men and women, but the main issue is that only a small percentage ever contact me for pre-sales or support inquires (which is nice in its own way), It never hurts to read academic or professional studies with a broader scope, though.
- rmc 16y agoBribe them. Give them a promotional code that gives them $5 of one of your other products, and let them give a $5 discount to one of their friends. You'll be able to purchase information about your target market.
- minouye 16y agoRead "Why She Buys" by Bridget Brennan. It is probably one of the most enlightening marketing/consumer psych. books I have ever read. I seriously cannot recommend it highly enough. Also, it's not just about the female consumer--there's discussion about the male consumer psychology to put things into context. http://www.amazon.com/Why-She-Buys-Strategy-Consumers/dp/0307450384 http://www.amazon.com/Why-She-Buys-Strategy-Consumers/dp/030...
- patricklynch 16y agoGreat book. If you like that (or really, even if you don't), I'd also recommend "Spent: Sex, Evolution, and Consumer Behavior" by Geoffrey Miller. It goes into the more general evolutionary psychology behind why anyone buys anything. I particularly enjoyed his early anecdote about what early humans would think if you tried to explain to them our concepts of 'money' and 'shopping'. http://www.amazon.com/Spent-Sex-Evolution-Consumer-Behavior/dp/0670020621 http://www.amazon.com/Spent-Sex-Evolution-Consumer-Behavior/... *Caveat: I haven't read many other books about consumer behavior, so I can't say how good this is relatively speaking.
- minouye 16y agoI'm not to familiar with evolutionary psychology, but this looks interesting (and it's on the Kindle for less the $10). Added it to my reading list--thanks!
- patricklynch 16y agoSure! I spent one semester back in college on a kick of reading about evpsych. Really, anything by Miller is great. Or Matt Ridley. Or Cosmides and Tooby. Or... ...Yeah. It's way too easy to get caught up in a cycle of more and more books.