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Its the volume that makes up for that. Top 100 adverstisers on Facebook make up less than 20% of the total advertising revenue. So, a lot of other subscribers m
by ankit219 6y ago
Its the volume that makes up for that. Top 100 adverstisers on Facebook make up less than 20% of the total advertising revenue. So, a lot of other subscribers make up a major chunk, and if they increase spend even slightly (given better ROI) Facebook will have a net gain.
Not every other guy would have a tighter budget. Companies like a gaming company, a streaming platform, home delivery, edtech, telemedicine, D2C brands to name a few are the ones which have increased their budget during these times. Adding that to the fact they get better ROI on Facebook ads mean they will end up spending more (and getting more value in return).