I hear you. I think it's weird that companies are being asked (or want) to take a stance on any issue outside of their core business. If I was the CEO I'd say

I hear you. I think it's weird that companies are being asked (or want) to take a stance on any issue outside of their core business. If I was the CEO I'd say that I personally support and strive for equality and mutual respect. And as CEO I'm focused on changing the world though [our product]. I'm sure that wouldn't satisfy some folks but that's OK. There's only a Catch 22 if you're trying to make everyone happy. If you're OK with some folks bring upset then there shouldn't be fear in questions like the ones you mentioned.