i think it's because their main line of business is selling software & services (it's not about pushing adds) they got it that there is more to loose from bein

i think it's because their main line of business is selling software & services (it's not about pushing adds) they got it that there is more to loose from being pushy - once they were no longer on top of the heap. Doing 'no evil' is a great reputation builder and good for the bottom line (if your business ends allow you to be nice and pleasant, that is). Also reputation becomes very important when you are into selling services (like cloud hosting) Actually not many established companies of this size are able to make a transition like this one.