Has anyone here been in an organization where maintenance work was rewarded? How was it set up? Often times, maintenance is invisible, and people learn quickly

Has anyone here been in an organization where maintenance work was rewarded? How was it set up? Often times, maintenance is invisible, and people learn quickly what the incentives of an organization are. Of course, the value of maintenance varies depends on the stage you're in. If you don't fully understand whether this is a market or not, then it's better to write quick sloppy code. If you understand the market and customers, then maintenance will reap rewards. How to convince your team to switch from one mode to the other?