FB executives knows the numbers, and knows how to play them out. They also know how far reaching their platform is, and how well they are able to target the int

FB executives knows the numbers, and knows how to play them out. They also know how far reaching their platform is, and how well they are able to target the intended customers of the businesses. They have also proven time and again that their targeted ads generate the results these businesses need. Pausing a month or two of ads does not hurt their bottom line. They could simply take a hit on those months and when these businesses go back, they could (again play the numbers) and charge more to recoup those losses. The FB platform has grown so big that they know even if they lose one big business, the same could be replaced by 10 or 100 or even 1000 small businesses which will allow them to simply get the same amount being paid by the big companies.