3 ms·
If you have a positive ROI on marketing, and prices go down, you increase spend. Big brands cutting spend on positive ROI is probably foolish, especially if it
by linuxftw 6y ago
If you have a positive ROI on marketing, and prices go down, you increase spend.
Big brands cutting spend on positive ROI is probably foolish, especially if it lets your competitors increase their ROI. For brands like pepsi that don't sell online, then it's just a cost center.