With that same argument you can conclude that since 2020 is very atypical then it's not a good time to run the usual strategy of last year. Might as well switch

With that same argument you can conclude that since 2020 is very atypical then it's not a good time to run the usual strategy of last year. Might as well switch it up, cut costs or react (in case they saw that ad clicks went up, but not the actual sales).