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By that same token, how big are the companies at the end of the tail? If large corporations are cutting marketing budgets, small shops on tighter budgets probab
by sharkmerry 6y ago
By that same token, how big are the companies at the end of the tail? If large corporations are cutting marketing budgets, small shops on tighter budgets probably are as well
- linuxftw 6y agoIf you have a positive ROI on marketing, and prices go down, you increase spend. Big brands cutting spend on positive ROI is probably foolish, especially if it lets your competitors increase their ROI. For brands like pepsi that don't sell online, then it's just a cost center.
- ankit219 6y agoIts the volume that makes up for that. Top 100 adverstisers on Facebook make up less than 20% of the total advertising revenue. So, a lot of other subscribers make up a major chunk, and if they increase spend even slightly (given better ROI) Facebook will have a net gain. Not every other guy would have a tighter budget. Companies like a gaming company, a streaming platform, home delivery, edtech, telemedicine, D2C brands to name a few are the ones which have increased their budget during these times. Adding that to the fact they get better ROI on Facebook ads mean they will end up spending more (and getting more value in return).