And he has reason to be optimistic. As per the UK's recent review into competition, 80% of online advertising spend in the UK at least, is spent with Google an

And he has reason to be optimistic. As per the UK's recent review into competition, 80% of online advertising spend in the UK at least, is spent with Google and Facebook [0] So, perhaps in his mind it hurts them more than it hurts Facebook [0] https://www.gov.uk/government/news/new-regime-needed-to-take-on-tech-giants https://www.gov.uk/government/news/new-regime-needed-to-take...