Here's the business case why advertisers wouldn't want to enter the boycott, beyond just losing their fb sales: 1) Facebook has had a number of negative soundi

Here's the business case why advertisers wouldn't want to enter the boycott, beyond just losing their fb sales: 1) Facebook has had a number of negative sounding news cycles in the past few years (Cambridge Analytica, etc.), and data shows that the average American hasn't changed their behavior based on them. 70% of all Americans and Canadians use Facebook or Instagram at least once a month, and 55% of all Americans and Canadians use it at least once per day. Facebook's monthly and daily user counts have only grown. 2) Facebook has done a better job than many in blocking hate speech. They can always do better, but I'd be worried about scope creep. If Facebook makes changes that the boycott organizers don't think are enough, it could make advertisers in the boycott a target if they start spending on FB again later. One key risk is if the boycott demands they start deleting Trump's posts, like Twitter did. If that happens, it would potentially put any boycotters in an unpleasant media cycle. 3) Most of the advertisers joining so far are companies that either are progressive at their roots (Patagonia, Ben & Jerry's, The North Face) or want to cut ad spend in a COVID environment anyway (Verizon, Unilever). For instance, Unilever is also pausing Twitter ads, which has nothing to do with the boycott. 4) Right now the general public does not associate most companies with FB ads. Joining the list will remind people who are passionate about this issue that their company does FB ads at all, which they don't currently think about. So all the above combined makes me conclude that joining the boycott offers few advantages, but presents real risks.