Facebook is taking a firm stance NOW. But I imagine they will end up singing a different tune if enough companies join the boycott to drop their ad revenues by

Facebook is taking a firm stance NOW. But I imagine they will end up singing a different tune if enough companies join the boycott to drop their ad revenues by 20%. Cuts in ad buys directly hurt their profits, because ad sellers (and data collection firms) are their primary customers. Users are just a commodity that enables Facebook to sell ads and harvest data.