no sub, so can't read, but do I need to? the reason is quite obvious. 1. the entire reason there can be a boycott at all is that FB is a primary ad platform. i

no sub, so can't read, but do I need to? the reason is quite obvious. 1. the entire reason there can be a boycott at all is that FB is a primary ad platform. if FB were some insignificant flea of an ad network, a boycott wouldn't matter at all and wouldn't be organizeable, and not newsworthy. 2. having that kind of reach is powerful. every dollar spent there pays back. i know that many producers can't even spend enough on FB ads for lack of capital. There are entire finance companies built on giving you capital specifically so you can increase your FB spend. One of them has been highlighted here before, I can't recall the name though. So there you have it. don't buy ads, watch your revenue drop. Advertisers are only boycotting (for the most part) because it's convenient. They want to reduce their spend, anyway. Once they are ready to increase their spend, they'll be back and be silent on it as well. It's just so reminiscent of CSR. I'd actually collect the list of boycott companies, and once they return, boycott them. But it isn't worth the effort. I am not using their boycott as a virtue signal. It's just deceptive advertising, as usual.