Of course they will. The calculus has been done; the marketing boost from saying "we are pulling ads from Facebook (for X weeks)" apparently outweighs the actua

Of course they will. The calculus has been done; the marketing boost from saying "we are pulling ads from Facebook (for X weeks)" apparently outweighs the actual value of those weeks of passive Facebook ads. And then things will be back to "business-as-usual" (although outrage marketing is business-as-usual).