That’s a lot of cash to burn for nothing, supposedly though the goals of their brand advertising are building goodwill? At least according to this article http

That’s a lot of cash to burn for nothing, supposedly though the goals of their brand advertising are building goodwill? At least according to this article https://www.forbes.com/sites/greatspeculations/2016/09/26/coca-colas-advertising-and-marketing-efforts-are-helping-it-to-stay-on-top/#63e8fbd128d7 https://www.forbes.com/sites/greatspeculations/2016/09/26/co... This one seems to have a sales impact but it’s perhaps a more sophisticated campaign https://www.wsj.com/articles/share-a-coke-credited-with-a-pop-in-sales-1411661519 https://www.wsj.com/articles/share-a-coke-credited-with-a-po...