Quality matters as well, but not for everybody so yes, price prevails for the majority. I choose to get better produce from an Amish market. The price is a bit

Quality matters as well, but not for everybody so yes, price prevails for the majority. I choose to get better produce from an Amish market. The price is a bit higher but so is the quality. I don't find it more expensive in reference to the quality. One gets what they pay for excluding other factors such as an expensive neighborhood that adds to the price of everything.