And Zuck is right, they will come back eventually. Facebook seems to drive a lot of value for advertisers, due to the amazing targeting ability they provide. Th

And Zuck is right, they will come back eventually. Facebook seems to drive a lot of value for advertisers, due to the amazing targeting ability they provide. They know so much about people, it's scary. And while people make a lot of noise about deleting their FB accounts, the truth is that those only represent a tiny fraction of overall usage. Not enough to make a material dent. I think the only real way for lasting change to take hold against Facebook is for individuals to openly boycott companies that advertise on Facebook. But even that is difficult to do and maintain. Facebook is in a very strong position. If they truly needed to change to survive, they would have already done it.