I guess you’re assuming that having deep pockets they bid very high in certain areas? Having worked with AdWords I can anecdotally say that a lot of smaller pl

I guess you’re assuming that having deep pockets they bid very high in certain areas? Having worked with AdWords I can anecdotally say that a lot of smaller players would bid higher than the big fish. This is more dependent on margins than volume I reckon, and there are some smaller companies with very fat margins compared to large enterprises.