That's what happens in a hype-driven market - when startups aren't expected to make real money (eg Twitter's evaluations vs income) decisions are made based on

That's what happens in a hype-driven market - when startups aren't expected to make real money (eg Twitter's evaluations vs income) decisions are made based on hype, which is influenced by track record, celebrity status, media attention etc. All publicity is good publicity for Color right now and following Slide's lead is exactly what it's meant to do.