> I believe Google's DNS service is used for monitoring DNS traffic from IPs. This is then most likely used for personalisation, which aids Google's mission to

> I believe Google's DNS service is used for monitoring DNS traffic from IPs. This is then most likely used for personalisation, which aids Google's mission to take freedom and privacy away from nontechnical and technical users. Not questioning if Google does it or not but I was made to believe that IP is not really useful for ads targeting because it just doesn't work great with multiples users behind a single IP. Now with CGNAT on both type of networks (fixed and mobile), using IP for targeting does not seem pertinent to me.