Minecraft is an excellent example of making something that is utterly different from anything else on the market. The mobile market is hugely oversaturated wit

Minecraft is an excellent example of making something that is utterly different from anything else on the market. The mobile market is hugely oversaturated with casual toys. Solution: don't make those. There are entire genres that are empty and waiting to be filled. Jeff Vogel is currently in the process of porting Avadon, his latest RPG, to iPad. I'll bet that he's going to charge at least $20 for it, and that he'll be quite successful. Why? Because there's absolutely nothing remotely like it out there on the iPad, and it's the kind of game I would love to play while relaxing with a tablet device.