6 ms·
Big brands need to spend quite a bit of money to keep the brand recognition going. That's why they spend what they spend on FB and also a few millions on 1 day
by PedroBatista 6y ago
Big brands need to spend quite a bit of money to keep the brand recognition going. That's why they spend what they spend on FB and also a few millions on 1 day events with limited reach but "high value".
It "works", but it really can't be analytically measured ( isn't that convenient? )
- catalogia 6y agoConsider the case of starbucks: I think the combination of people sticking to daily routines, ubiquitous store placement, and the headaches a heavy caffeine consumer gets when they stop will ensure their brand recognition stays high even when they no longer advertise on facebook.
- PedroBatista 6y agoYes but most companies aren't in that business and don't have a giant billboard in every street corner in all cities ( at least it looks like it ). It's an expensive billboard but the billboard it self generates the revenue and the cups are the flyers that infiltrate every corner of society. Most companies have to fight for attention every second of the day. the ROI? who knows but most CEO's are not willing to learn the answer if it's "you failed as CEO because you didn't spend enough on marketing and now it's too late". Also, nobody was fired for buying IBM.