What Steve Jobs is passionate about is the product experience. This goes way beyond hardware and software. Now, of course the software must run flawlessly and t

What Steve Jobs is passionate about is the product experience. This goes way beyond hardware and software. Now, of course the software must run flawlessly and the hardware must be able to support it, but that's not his primary concern. Steve oversees every aspect from the initial marketing to create consumer interest in the products to the store where they're bought to what the customer sees whent they take the product out of the box for the first time. Everything is on Steve's radar. And I think it's that attention to detail that allows Apple to charge more for comparable devices than windows based computers can. While Dell and HP are competing almost solely on price, Apple continues to grow faster than either one while charging more. Thats not coincidence.