3 ms·
I I get that the top 100 advertisers only make up 6% of revenue, but don’t they also have the effect of bidding up the prices on advertising on certain interest
by take_a_breath 6y ago
I I get that the top 100 advertisers only make up 6% of revenue, but don’t they also have the effect of bidding up the prices on advertising on certain interests and locations?
- arcturus17 6y agoI guess you’re assuming that having deep pockets they bid very high in certain areas? Having worked with AdWords I can anecdotally say that a lot of smaller players would bid higher than the big fish. This is more dependent on margins than volume I reckon, and there are some smaller companies with very fat margins compared to large enterprises.