Steve Jobs certainly understands the competitive advantage that making both hardware and software gives Apple. If I had to distinguish between the two in Apple

Steve Jobs certainly understands the competitive advantage that making both hardware and software gives Apple. If I had to distinguish between the two in Apple products I would say his passion lays more with hardware because: a) It's what you actually hold in your hand b) It's a lot easier for most customers to understand and identify good hardware than software, so if you have the ability to make good hardware it's a big competitive advantage.