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Does brand advertising even work on FB? All these big brands pulling out seems like PR more than anything that is really going to hurt FB long term. Seems like
by SimianLogic2 6y ago
Does brand advertising even work on FB? All these big brands pulling out seems like PR more than anything that is really going to hurt FB long term. Seems like the big money is in D2C and retargeting, which (AFAIK) is not cost effective for the big brand advertisers.
- 2sk21 6y agoThis is exactly Ben Thompson's point too. In the Dithering podcast he mentioned that brand advertising simply does not work well on Facebook.