Yeh 100%. The entire premise is that the social offering of FB is free (for the most part, of course users pay in data). I read an interesting article yday on w

Yeh 100%. The entire premise is that the social offering of FB is free (for the most part, of course users pay in data). I read an interesting article yday on why the 'free' offering of tech companies like FB allows them to thrive versus say an Uber-like tech company that has an explicit cost associated to it even though that is the delivery of a more tangible product i.e. getting from point a to b.