think this + undeveloped palates is exactly it. IMHO americans aren't big on 'subtle' when it comes to anything food/drink (or really anything else) for the sa

think this + undeveloped palates is exactly it. IMHO americans aren't big on 'subtle' when it comes to anything food/drink (or really anything else) for the same reasons - 'really good beef' isn't the same as 'farm kobe with quadruple 5-adjective bacon and 10 cheeses' when it comes to a hamburger, and who wants a 'boring' ice-cream sundae when you can have a 'quadruple caramel chocolate oreo(tm) desertsmasher(tm)' or whatever have you beer wise i tend to prefer english bitter ales which tend to be very well balanced and flavorful but are also subtle and not as 'clear' to explain as 'turbo bloodhound from hell ultra quadruple cascade hops mega super IPA brah' same reason (+ more 'business' focus) we have comic-book branded wines which outline grape ratios in percentages with no thought as to terroir instead of subtly branded wines emphasizing regions/appelations/houses as in europe. same thing is going on with the legal mj market where ultra-high THC percentages and max flavor are the focus etc, etc, etc.