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Absolutely, I totally agree in general. For coffee culture in particular it's strange, because what's the aspiration? To drink lots of coffee? Great, but I str
by riverlong 6y ago
Absolutely, I totally agree in general.
For coffee culture in particular it's strange, because what's the aspiration? To drink lots of coffee? Great, but I struggle to find a higher purpose in that.
In coffee culture, there's some common sense of belonging and easy identification with others -- drinking lots of coffee is like being a fan of a popular sports team. It makes for an easy catchphrase and set of jokes that can go on T-Shirts or Tinder bios. It's an easy way to create a persona, and stereotype yourself a little for others to feel like they get you more easily -- "that's Jay, he's 6 feet tall, loves coffee and flying kites, rides a motorcycle". But, at least to me, it felt like a bland or uninteresting thing to advertise about myself.
- Ghjklov 6y agoThere's an image that comes along with coffee culture. I don't know if it was intentionally done by Big Coffee (TM) but coffee for many people has become a symbol of the working man. People want that "get a coffee and then head to the office" kind of feel. It's also a symbol of inspiration/aspiration. Think of starving artists caffeinating themselves while splashing paint at a canvas.
- riverlong 6y agoPart of it might be that coffee is very aesthetically trendy. A cup looks good, and lends itself well to photography. Lots of cafes are really beautifully designed. It's a cool vibe, just by association.