There's another possibility: simply using Color becomes a out-and-out dick move, like smoking indoors. The investment turns to ash because the product is (right

There's another possibility: simply using Color becomes a out-and-out dick move, like smoking indoors. The investment turns to ash because the product is (rightly) viewed as toxic. The thing about FB is that it was useful and nice. It brought a circle of people who you knew but had lost sight of back into the realm of visibility, which - as it turned out - was something a lot of people really liked. Only after it had reached critical mass did the privacy aspect start becoming a concern. Color, on the other hand, doesn't seem to do anything truly new AND beneficial. At the same time, the privacy issue (read: creep factor) is immediately obvious. Also, unlike FB - which relied on Ivy league students to be early adopters - Color seems to be going after a very different group of people for initial validation. And those people are rapidly concluding that this thing is an odious turd of the very first order.