I'm certainly not saying Apple produces the worst cable. But that Apple only needs to produce a cable that isn't a detriment to the overall product: It usually

I'm certainly not saying Apple produces the worst cable. But that Apple only needs to produce a cable that isn't a detriment to the overall product: It usually works and accomplishes it's task. You aren't buying the iPhone based on the quality of the thrown-in charger cable. Whereas Anker has distinguished itself as a company that makes quality cables... by selling quality cables.