>which is ridiculous because e-commerce storefronts should do that in the first place without going through the whole checkout process. On top of the other rea

>which is ridiculous because e-commerce storefronts should do that in the first place without going through the whole checkout process. On top of the other reasons mentioned, the seller may have a contract with the manufacturer that covers a "minimum advertised price" "The FTC says that the price displayed in a secure or encrypted shopping cart isn’t subject to MAP because it’s technically not advertising." (https://www.thebalancesmb.com/what-is-minimum-advertised-price-2890196 https://www.thebalancesmb.com/what-is-minimum-advertised-pri...)