There are lots of self employed people that own nice trucks, but the primary sales target of the F150 is a wealthy office worker who lives in the suburbs. By fa

There are lots of self employed people that own nice trucks, but the primary sales target of the F150 is a wealthy office worker who lives in the suburbs. By far their biggest customer base is people who like the aesthetics of the truck but do not need a truck, and do not use the features of the truck beyond its size.