4 ms·
I have similar preferences and share your frustration. I wonder if part of the problem is that "refreshing and crisp" are hard to quantify. Because you can'
by catalogia 6y ago
I have similar preferences and share your frustration. I wonder if part of the problem is that "refreshing and crisp" are hard to quantify. Because you can't put objective numbers to them like IBU or ABV, you can't hope to sell your beer by having "better numbers" than your competitors.
- cat199 6y agothink this + undeveloped palates is exactly it. IMHO americans aren't big on 'subtle' when it comes to anything food/drink (or really anything else) for the same reasons - 'really good beef' isn't the same as 'farm kobe with quadruple 5-adjective bacon and 10 cheeses' when it comes to a hamburger, and who wants a 'boring' ice-cream sundae when you can have a 'quadruple caramel chocolate oreo(tm) desertsmasher(tm)' or whatever have you beer wise i tend to prefer english bitter ales which tend to be very well balanced and flavorful but are also subtle and not as 'clear' to explain as 'turbo bloodhound from hell ultra quadruple cascade hops mega super IPA brah' same reason (+ more 'business' focus) we have comic-book branded wines which outline grape ratios in percentages with no thought as to terroir instead of subtly branded wines emphasizing regions/appelations/houses as in europe. same thing is going on with the legal mj market where ultra-high THC percentages and max flavor are the focus etc, etc, etc.
- pfranz 6y agoI think another part is that subtle and mild flavors are harder to get clean and consistent. Bold flavors can mask variances and problems.