I use Quickbooks currently and it is great. But, it's robust, unnecessary, and I'm thinking that there are others that are overwhelmed and could use an easy se

I use Quickbooks currently and it is great. But, it's robust, unnecessary, and I'm thinking that there are others that are overwhelmed and could use an easy service - especially for startups. I'm not an accountant or in that field, so I hardly pay attention. I was hoping to flush out some hidden gem I wasn't aware of, otherwise, quickbooks gets the job done.