There are definitely some homeowners who actually need a pickup. But there are tons who have a pickup, but would be better served by a van/SUV, or don't need a

There are definitely some homeowners who actually need a pickup. But there are tons who have a pickup, but would be better served by a van/SUV, or don't need a large vehicle at all. I used to live in Alabama, a common enough thing was that a guy who recently graduated high school, if they got a halfway decent paying job somehow (e.g. a local factory), they'd rush out and buy an F-150 or similar. They had no real use for it yet, but it made them look and feel more adult.