I think part of the problem is that people lack the imagination, or the cynicism, to see that their tools will be turned against them in due time. Activists ge

I think part of the problem is that people lack the imagination, or the cynicism, to see that their tools will be turned against them in due time. Activists get a huge rush from influencing social media platforms by dishonest means, and the people operating those platforms are all too happy to oblige, because of the precedent it sets, and in part because they agree. Media companies got too used to manipulating this phenomenon when the ad money was there, now they're just left there holding the gun, with an itchy trigger finger and a target-rich environment.