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Or they could stop spying on their customers and trying to figure out how to add dark patterns to maximize "engagement" and "conversion" lol. I mean yeah, I ge

by WWLink 6y ago

Or they could stop spying on their customers and trying to figure out how to add dark patterns to maximize "engagement" and "conversion" lol. I mean yeah, I get that if you inadvertently make the checkout button hard to find, you'll lose potential sales, but I don't think you need intricate data about what your customers are doing to figure that out.

bduerst 6y ago
Not sure about dark patterns, but you're talking about magnitudes of tens if not hundreds of thousands of visitors here. Increasing conversion rate by even a few percentage points has huge revenue implications.